All American Marine (AAM) has done a comprehensive branding redesign, marking an important milestone in the company's history. As the maritime industry continues to evolve, AAM recognized the need to adapt and refresh its image to further identify itself as the best-in-class vessel builder in the industry.
Founded in 1987, the company with humble beginnings in the commercial fishing industry, has continued to evolve and be on the leading edge of the maritime industry. Building on its proven track record of delivering high-quality vessels that meet or exceed their mission objectives. AAM has since become an industry leader and the design/build solution for custom, high-quality aluminum vessels. All American Marine is a pioneer in zero emissions solutions in the maritime industry and is committed to building the most technologically advanced vessels in the market and pushing the boundaries of what’s possible on the water. AAM’s portfolio of proven builds consists of high-speed passenger ferries, hybrid vessels, zero emissions vessels, dinner cruise boats, patrol vessels, and research vessels, serving all aspects of the commercial vessel industry.
All American Marine is proud to unveil its new visual identity, which features a modern, sleek design that embodies the company's commitment to innovation and quality. The updated logo, consisting of a variety of layouts anchored by the AAM Catamaran nestled in an adaptation of the American Flag, reflects AAM’s commitment to the past, as well as setting the standard of quality and innovation for the maritime industry moving into the future. This rebranding initiative covers all of the company’s messaging both internally and externally, and better reflects the company's mission, values, and vision for the future.
“Our updated branding represents our commitment to delivering cutting-edge vessels to our clients and our dedication to excellence in everything we do," said Ron Wille, President & COO. "We're excited for our crew, the primary reason we are capable of building these world-class vessels. We are looking forward to sharing our new look with the world and the continued growth and success of our company."
The All American Marine brand is the “who,” the “why” and the “how” behind our vessels, our name, and our role in the maritime industry. It’s the story behind our boats, the quote a vendor says when they work with us, and the statement a customer makes when they accomplish their mission on one of our vessels. It was important to our crew and the industry to stay true to our roots, while adopting a more modern look consistent with our commitment to being the technological leader among boat builders in North America. Our customers are the hero of our success, and we revised our brand to better reflect that commitment to them.
In the Spring of 2021, Byron and Sheryl Bolton acquired All American Marine. AAM is proud to be a part of the Bryton Marine Group, a family of world-class boat builders, continuing our heritage of family ownership, quality, and Innovation. Refreshing our logo was part of our overall commitment to our values of integrity, innovation, respect, and quality. Our mission is to provide our operators with a best- in-class vessel that exceeds their mission objectives at initial launch and continues to operate successfully for years to come.
In the Spring of 2021, Byron and Sheryl Bolton acquired All American Marine. AAM is proud to be a part of the Bryton Marine Group, a family of world-class boat builders, continuing our heritage of family ownership, quality, and Innovation. Refreshing our logo was part of our overall commitment to our values of integrity, innovation, respect, and quality. Our mission is to provide our operators with a best- in-class vessel that exceeds their mission objectives at initial launch and continues to operate successfully for years to come.
