Deep Casing Tools is pleased to announce the establishment of new branch office in the Jebel Ali Free Zone (JAFZA) area in the United Arab Emirates. Local sales and operational services have contributed to the company's success and the establishment of a new regional base underpins the commitment to new and existing customers.
John Rider, Vice President, Middle East and Asia Pacific for Deep Casing Tools
As well as serving the company's established Middle East market, the combined office and warehouse facility will also provide a supply base for the growing demand for tools in the Far East, where supply agreements have recently been signed with major contractors in Malaysia and Vietnam.
The facility underpins the strong reputation that the company has established with major operators in the Middle East and reinforces its ambitious growth plans. To support this growth, a new post has been created and John Rider has been appointed as Vice President, Middle East and Asia Pacific, based in UAE. John has previously worked in the UAE, USA, Caspian, Russia UK and Africa.
Deep Casing Tools' CEO Lance Davis said: "I am delighted that John has decided to join us. His considerable industry knowledge of field operations and his global commercial and technical sales experience will be invaluable in strengthening Deep Casing Tools' growth strategy."
Deep Casing Tools doubled its revenue year-on-year to £9m in 2014.
